
Gerd Kerkhoff is one of the best shopper in Germany. Source: Press Photo
Handelsblatt: Mr. Kerkhoff, Purchasing Consulting has so far had not exactly a sexy image. In the crisis is the time for cost optimizer. Companies have realized how essential purchase?
Gerd Kerkhoff: For years now I preach against the "grave billion purchase. Manager and consultant colleagues have often ridiculed. They would rather developed visionary strategies, look for ways to increase sales. But the reality is: a euro saved in purchasing replacing ten euros in additional sales. Not until the crisis has fallen on many of the pennies.
Your costs investigators sift through the shopping lists of companies from the machine to the pencil. How much can be saved as?
On average, nine to ten percent – depending on the industry and business. This immediately brings cash. And quite incidentally secures jobs. Production Manager, have long been streamlined and optimized, where? S only goes shopping but they have usually not on the screen.
Which companies can save the most?
Service providers such as insurance companies often do not even know that they are multi-million dollar purchases. Fluorescent lights, computer, toilet paper – just makes sheep dung.
Which job is you particularly remember?
In 2007, we have won the global tender for the UN to optimize its 14 New York buildings, the cleaning service. Our concept is convincing: It does not matter, is cleaned, how often, but only on the cleanliness.
How did you Help? Her father was sales manager. If the haggling in the blood?
After studying business administration in 1984 as CEO, I went to the coffee-roasting an academic friend, Hubert Tempelmann in Dorsten. We were selling coffee as a brand to major food chains. Representatives of Jacobs coffee were always admitted to wait – I had to. That irked me. So I tickled out peu à peu of the stores, how much they paid for a kilo of "Jacob’s coronation. The difference was huge – but everyone was absolutely convinced he had the best price!
And woke your business sense …
I bought one of the largest retail chains a truck load "Jacobs from Coronation" and sold them to other stores next – at manufacturer’s price, but at a profit. That was revolutionary at the scene. "Brand below cost," the headline in the newspaper food. I’ve made a lot of furore. Yet I have used only the price spread. On the simple idea had not previously reached.
A profitable business?
Certainly. The game I repeated with many other brand name products. But eventually I felt that too boring. I got an offer to direct a board to the purchase of a large retail chain. I would rather be independent. So they engaged me as a consultant. Frankly, I had never met one. In all cases, a flip chart here, I thought, a little naive.
After the fall of the wall have been particularly asked …
The Treuhand has charged me, the East German HO and wholesaler of consumer advice. Which had been carved out of several brands from the West over the ear. Vices, they were foisted on the moon where goods prices.
20 years later you have overseas offices in nine countries. How global sourcing is now?
You would not believe how widespread nor the proverbial "shopping around the tower is". Especially in the middle class. Everyone knows everyone and is just barely growing supply relationship into question. So sleepy buyer that the screw or packing somewhere else far far less cost.
For buyers you and your advisors should indeed be a red flag.
Buyers are often frustrated because they are degraded to simple Bestellabwicklern. We awaken their negotiating skills. To grow their self-confidence and standing in the company. Purchasing management is very complex. You need to keep the markets throughout the supply chain in the eye. At the University of St. Gallen, we have therefore sponsored a Center for Supply Chain Management. We want to improve research and training in purchasing.
Baksheesh often determines which supplier the contract will be awarded.
Sure, buyers are sometimes susceptible to bribes – especially periods when they are in the company an unobserved shadow existence. Mostly we are looking through global electronic tendering of the cheapest suppliers. We cut old boy networks. The award will be much more transparent.
If the world’s cheapest comes into play, such as environmental and social standards should be secured?
In order to be up close, as we have offices in China and India. Social and environmental safeguards may include company as a break-up clause in contracts. However, playing for 40 percent of the purchasing chief environmental, social standards for 25 percent of a marginal role. We have recently identified by Allensbach poll. Really frightening. Since a lot has to do.
During the recession, many suppliers are sitting at the shorter lever. Spanned many buyers the bow?
Price-cutting can easily backfire. We have seen some insolvent automotive suppliers. And it shows how risky is a single-vendor strategy. A missing part can cripple the entire electronics production.
They are professionally involved in a savings fox. Bargaining as a private citizen like you, at a discount?
In the company my wife is responsible for finances. Sure, we want to keep costs low and flexible. The offices are leased only about floor by floor. And our consultants to make a sport of rauszuschlagen favorable conditions in the hotel. But whether you? S believe it or not: private bargaining is too stupid to me.
Kerkhoff Consulting: "hidden champion" of the shopper
DUSSELDORF. The sum sounds impressive: around three billion euros have saved the consultants of Kerkhoff Consulting, over the years for its clients through smart shopping. Cost-cutter who in the crisis economy. But Provides an optimized supply chain companies cash immediately.
As a "Krisengewinnler" boasts Chef Gerd Kerkhoff Consulting is not. Although grew its purchasing consultancy Kerkhoff Consulting 2009 by around 16 percent to about 33 million euros.
Eleven years ago, founded the Kerkhoff Consulting in Dusseldorf. With prices knows, the native of Essen, who imported from the Ruhr can not hide from. For many years he had made with the resale of branded products to retail companies do good business. He took advantage of the price target from spreading.
Today Kerkhoff Consulting has 215 people in nine countries. As managing partner, he and his wife Stefanie hold a majority stake in the company. There are offices in Vienna, Warsaw, Shanghai, Mumbai, Istanbul, Sao Paulo, Johannesburg and more recently in St. Gallen. Procurement is just a global business.
Although Kerkhoff by jetting halfway around the world to negotiate with suppliers to adopt the tall 52-year-old stressed-earth. Gerd Kerkhoff is in the industry as a pragmatic maker who speaks plain text, but also now rolling up his sleeves and gets going. Dietmar Fink, professor of business and economics at the University of Bonn Rhein Sieg, "Kerkhoff stands for clear, measurable results. He is a big hit especially in medium-sized."
They’re also for its major customers: Whether Nobel Siematic kitchen manufacturers, Gothaer insurance, print, or the baker Lambertz Hamburg Elevated – they all have to optimize their procurement of Kerkhoff. Even companies like Thyssen Krupp Kloeckner, or are customers.
Kerkhoff Consulting 2009 was honored as a "hidden champion" in terms of purchasing advice. Dietmar Fink, who is considered "the German TÜV consulting industry", had identified them. Above all, appreciate the CEOs Kerkhoffs work. They measure a higher competence in consulting as the heavyweights McKinsey, Roland Berger and Boston Consulting. Also Kerkhoffs competitor is here BrainNet Top Two afford to work in sales are neck-and-neck race. BrainNet headquartered Bonn recently generated 30 million euros, the fiscal year ends in June. ‘This year we expect an increase of about 20 percent, "says Sven Marlinghaus of BrainNet. The consultancy has 220 employees at 13 locations worldwide. There is in addition to medium-sized over 80 Fortune 500 companies among its customers.
The Cologne Shopping Advice Inverto follows in terms of turnover with a little distance. She could benefit from the boom in demand little. The 100 employees recently earned about 20 million euros, equivalent to what at best stagnating.
In the solicitation of new customers takes Kerkhoff often hesitant to the following funds: For a long time, he offers to link parts of his fee to the success of the project. It also gives the guarantee: "Our advisory fee is never more than half of what the customer saves in the first year."
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