Fortune 500 Global

Release of a Financial News transmitted by DGAP – a company of EquityStory AG. The content of the The issuer / publisher is solely responsible.
—————————————————————————
GLOBAL ADVERTISING EXPENDITURE IN 2009 ARE REDUCED TO MINUS 1.6 PERCENT
Different advertising behavior depending on regions and Industries
Hamburg, 6 April 2010: The global advertising expenditure in 2009 Compared to last year dropped by 1.6 percent. The reports of the media and Market research company Nielsen in his latest Nielsen Global AdView Pulse Report, the 27 advertising markets in Asia, North America, Europe and Africa observed.
The declines decreased in the course of the year, so that in the second half of clear signs of an improvement to were identified. In the last quarter of 2009, the global advertising market is even grown. ‘Although the overall advertising spending have declined in 2009, The advertising market is growing at year-end – a good sign for an improved advertising climate of this year. During the first half 2009 with a relatively strong start in 2008 before the onset of the crisis can be compared, must be the second half in comparison to the already weaker end of 2008, consider what the growth to the end of 2009 artificially ‘inflated’.
comes in response to the loss of advertising revenues still adding that many marketers have offered more aggressive discounts, which in the Bruttowerbetrends does not play necessarily. If it agrees that the signs are to rest, one should, therefore, the Assess carefully the extent of this recovery, "said Ben van der Werf, Nielsen Global CEO AdView.
Against this background, it is nevertheless clear that the Situation for the advertising industry in the second half calmed somewhat, particularly involving the medium of TV most benefited. The Radio advertising was able to finish the year at last year’s level. Among the four Main media categories, the highest recorded in the journals Promotional losses in recent years advertising.
Global advertising behavior, regional differences
The overall result of the advertising market in 2009 based on the completely different behavior in different regions. The Asia / Pacific region was relatively early in the year to reverse the downturn. Since the second quarter, it is the only region in the Compare growth was recorded (accumulated plus 6.6 percent). Europe, total more than the previous year’s level (minus 4.9 percent), showed an upturn in the second half and could in the last quarter again recorded growth. The largest percentage Decline in the previous year (minus 9.4 percent) was in North America observed. Although this decrease was smaller in the last quarter advertising spending remained below the previous year’s level (see Figure 1).
Despite the overall increase in economic crisis, some sectors their advertising expenditure
As almost every industry suffered from the crisis, have Advertisers in all industries their advertising budgets during the year reduced. Three of the eleven sectors have observed but, contrary to general trend towards increased their advertising in 2008 – FMCG (plus 10.6 percent), Health + Pharmacy (plus 6.1 percent) and trade (plus 4.2 percent) are the major growth drivers. On the flip side observed in the automotive (down 15.1 percent), textiles + clothing (Minus 11.6 percent) and finance (minus 11.4 percent) and the largest percentage declines in all regions of time. The telecommunications industry has grown in North America, But could not the declines in Asia-Pacific and Europe field. The consumer goods industry and entertainment have their Spending in Asia-Pacific region increased from the previous year and reduces the expenditure is less than in Europe North America (see Figure 3).
Slight improvement in the fourth quarter
The last three months of the year procured a light Improvement. The advertising market closed the year in the fourth quarter with a growth of plus 4.5 percent compared to 2008 from – the only positive Characters in the whole year. This image is covered in most of Nielsen Countries observed. But a few of the major markets, such as USA, Japan, Italy and Spain have ended the year with a minus, although the declines were smaller in the last quarter. The Global growth of plus 4.5 percent in the last quarter of the region was Asia-Pacific (12 percent) and Europe (plus 2.6 percent), driven during the advertising spending in North America still below the level of the last Quarter of 2008 remained. All types of media other than newspapers could benefit from the growth and showed a positive trend in Compared to the fourth quarter of 2008.
Table 1:
% Change by region, 2009 versus 2008 <pre> Global -1.6% -9.4% North America 6.6% Asia-Pacific Europe -4.9%
</ Pre>
Table 2: Media genre by region (% change YTD) <pre>
Radio TV Newspapers Magazines North America -5.6% -8.0% -9.5% -21.4% Asia Pacific 10.4% 7.8% 1.1% -6.4% -2.8% Europe 1.9% -5.0% -14.7%
</ Pre> Table 3: Industry (% change YTD) <pre> Automotive -15.1% -11.6% Textile & Apparel Trade 4.2% -4.5% -3.9% Consumer Entertainment Finance FMCG -11.4% 10.6% Health Pharma & Industrial Services 6.1% -7.5% Median -3.5% Telecommunications -3.2%
</ Pre>
About Nielsen Global AdView
Nielsen Global AdView brings advertising information from different Countries, to made a unique combination On-site knowledge of local markets and centralized Harmonization skills to offer. Advertising expenditure and creations from over 80 Countries are compiled, linked and harmonized to fast, strategic insights into the highly competitive advertising market to . Allow With more than ten years experience as a service for international advertising information and a local network of offices and partners, almost all global advertising markets are observed. With the addition of France, India and Ireland in the first Quarter of 2009 will be the first time 27 of the most important global advertising markets observed.
About Nielsen Media Research GmbH
The Hamburg-based Nielsen Media Research GmbH established for over 50 years in the Bruttowerbeaufwendungen Above-the-line media in Germany and the types of media Direct mail, online, At-Retail Media and transport media. In addition, Nielsen Media recorded Research the advertising creations in various media. With the Combination of the statistical data and advertising creations covers Nielsen Media Research the request of his customers range from support and them with services such as media and advertising research, and individual special analysis and software solutions. The customers include leading manufacturers of consumer goods, retail and Service providers, companies in the entertainment and media industry, Advertising agencies, media agencies and the Internet community. The Nielsen Media Research GmbH is a subsidiary of The Nielsen Company. More Information, visit www.nielsen.de.
About The Nielsen Company
The Nielsen Company is a global information and Media company with leading market positions in marketing and Consumer information, media information on TV, online, mobile and more Media, trade shows and business publications. The privately owned company is located in more than 100 countries, with headquarters in New York (USA). For more information, visit www.nielsen.com.
CONTACT:
Silke consolation Phone: 040 / 23642-133 E-Mail: Silke.Trost @ nielsen.com
The Nielsen Company Nielsen Media Research GmbH Saxony Road 16 20097 Hamburg www.nielsen.de
06.04.2010 09:41 Ad-hoc reports, financial news and Press releases transmitted by DGAP. Media Library under http://www.dgap-medientreff.de and http://www.dgap.de

Tags: aggressive discounts, global ceo, van der werf, advertising expenditure, north america europe